After several years out of photography, and a couple of years using a DSLR I was ready for a change.
My local camera store has a used equipment case strategically placed so you can browse while the staff is in the back fetching whatever it is you came in for.
There was a Mamiya C330 that looked almost new that reminded me of the TLR I used in the 80s. During the next week I kept thinking about it, and I went back to the store to take another look. Too late, sold. They did have one other medium format camera, though...
That's how I ended up with a Hasselblad 500C/M in 2008.